Virgin Australia History
Virgin Australia, formerly known as Virgin Blue Airlines, is an Australian-based airline that was founded by Sir Richard Branson in 2000. The airline's headquarters are located in Brisbane, Australia, and it operates both domestic and international flights.
Virgin Australia started as a low-cost carrier, aiming to provide affordable air travel options for Australians. In its early years, the airline faced tough competition from established carriers such as Qantas. However, with its unique branding and customer-focused approach, Virgin Australia quickly gained popularity among travelers.
In 2011, the airline underwent a major rebranding and changed its name from Virgin Blue to Virgin Australia. This rebranding was part of the airline's strategy to position itself as a full-service carrier, offering a range of services and amenities to its passengers. The rebranding also involved a revamp of the airline's fleet, with the introduction of new aircraft and upgraded cabin interiors.
Over the years, Virgin Australia has expanded its route network, adding new destinations both within Australia and internationally. The airline has also formed partnerships with other carriers, allowing it to offer a wider range of travel options to its customers. These partnerships have helped Virgin Australia establish itself as a key player in the Australian aviation industry.
Despite facing some financial challenges in recent years, Virgin Australia has remained resilient and has continued to innovate and adapt to the changing demands of the market. The airline has introduced new products and services, such as its Economy X seating option and its Velocity Frequent Flyer program, which rewards loyal customers with various benefits and perks.
For more information about this airline, check out our comprehensive Virgin Australia Guide.